Our Conservation Mission In 2006, a group of family and friends joined together to create the Save Your World project. The mission of this organization is to provide financial support for and create public awareness around conserving our world’s natural resources. By purchasing our products, you are contributing to the Save Your World project, a partnership with Conservation International and the Government of Guyana Forestry Commission. The project secures rainforest habitat that would have been leased by mining or logging companies. Every purchase you make helps protect one whole acre of dwindling habitat, thus keeping it in its pristine condition.  Photo: © CI/Neville Waldron - Three communities near the UECC receive multiple benefits by participating in conservation, including support for a guest lodge in Rewa.       UPPER ESSEQUIBO CONSERVATION CONCESSION In 2002, Conservation International reached an agreement with the Government of Guyana called the Upper Essequibo Conservation Concession. This groundbreaking agreement uses conditions similar to those applied to logging operations, whereby annual royalties and fees are paid to the Guyana Forestry Commission in exchange for acreage. However, instead of logging or mining the region, Conservation International maintains 200,000 acres of this rainforest in Southern Guyana in its pristine state. Historical Overview When we started Save Your World in 2006, it was important to us that we create a message that would resonate with consumers. We wanted our customers to know exactly what their purchases would accomplish in order to make this world a better place in which to live. Therefore, Save Your World chose to assign a tangible benefit or result to each product sale. We felt assigning a percentage of profit or of proceeds was too ambiguous. This is especially true in the start-up phase of any business, since proceeds and profits are non-existent. But even for companies that have been in business for a long time, there is no way for consumers to know what a “percentage of profits or proceeds” really means in terms of actual dollars being contributed to a cause. So, our goal from the beginning has been and always will be to build as much transparency into the business as possible to address any skepticism or concern and to allow our customers to understand exactly how they are helping us achieve tangible conservation results. Currently, a summary explanation of how your purchases are helping protect the environment can be found at the bottom of every page of our website. A more detailed overview is just one click away from every page. In order to further address the transparency issue, Save Your World partnered with the world-renowned organization Conservation International, which is a nonprofit applying innovation in science, economics, policy, and community participation to protect the Earth's biodiversity around the world. Consumers can be confident that by partnering with such a reputable organization Save Your World is completely vetted by one of the leading conservation entities in the world. Our partnership is explained here at Conservation International.